Economics of Strategy Syllabus

ManEc 387 - Fall 2004
 

Note!! Please see revised schedule here effective November 17, 2004



Date Module Topic Reading Suggested Problems
8/30 Introduction Course Overview    
9/1 Strategy and Economics

How Competitive Forces Shape Strategy (Porter);

Math Review

  
9/6   No Class - Labor Day    
9/8 Buyers Sources of Demand Baye Ch. 2 (up to p. 43) Ch 2 (4,5,15)
9/13 Elasticity Baye Ch. 3 (up to p. 82) Ch 3 (1,2,11)
9/15 Consumer Behavior Baye Ch. 4 Ch 4 (2,3,15); Demand Exercise 1 Due
9/20 Responding to Buyer Power    
9/22 Case Analysis Coca-Cola's New Vending Machine  
9/27 Suppliers Production and Cost Baye Ch. 5 Ch 5 (4,5,10)
9/29 Supplier Power Baye Ch. 2 (from p. 43)
Baye Ch. 6 		Ch 2 (6,10)
Ch 6 (4,10)
10/4 Responding to Supplier Power    
10/6 Substitutes Threat of Substitutes Baye Ch. 3 (p. 82 - cross-price elasticity)
Baye Ch. 4 (pp. 112-116 - MRS)		 Ch 3 (3.b,5)
Ch 4 (12); Demand Exercise 2 Due
10/11 Responding to the Threat of Substitute Power Locked-in (Varian and Shapiro)  
10/13 Case Analysis Bitter Competition: Nutrasweet vs. HSC  
10/18 Midterm Examination    
10/20 Entrants Entry Barriers    
10/25 Midterm Review    
10/27 Responding to the Threat of Entry Increasing Returns and the New World of Business (Arthur)  
11/1 Rivalry Industry Structure I Baye Ch. 7
Baye Ch. 8 (to p. 273) 		Ch 8 (2,9,10)
11/3 Industry Structure II Baye Ch. 8 (from p. 274) Ch 8 (4,5,12)
11/8 Industry Structure III Baye Ch. 9 Ch 9 (2,4,5,10); Profit Maximization Exercise Due
11/10 Information Economics Strategy and the new Economics of Information (Evans and Wurster) Group Project Proposals Due
11/15 Dynamics Simultaneous Games Baye Ch. 10 Ch 10 (2,15)
11/17 Sequential Games Baye Ch. 10 Ch 10 (6,7,17)
11/22 Entry Games    
11/24   No Class - Thanksgiving Break    
11/29 Review and Group Meetings    
12/1 Case Analysis; Group Project presentations Airbus A3XX: Building the World's Largest Jet  
12/6   Group Project presentations    
12/8 Review Course Review